The words we use matter.
Words matter.
Words and the way we use them matters.

All the same message, but different.

We know this. And if you’re anything like me, you’ve made the mistake of using the wrong words at the wrong timeā€”in your head, with your significant other, with your kids, with coworkers, or with business partners.

In our world (real estate Note investing), we stay away from the same words most investors should avoid: absolutes.

Examples include:
“Loans with inconsistent pay history are always bad.”
“Never buy a stock during a pandemic.”
“It happens every time!”

Not true…and that I can say with certainty. Using words that are absolute creates a false, black-and-white narrative that leaves no room for the dynamic nature of life. Things change; people change; situations change. All…h-hm…MOST of the time. For me, anyhow. Is it true for you? Leave me a comment or send me an email; I’d love to hear from you.

So…spending some time with these words got me wondering about the guts of the words. Where do they come from?

Always: at all times; invariably; forever
Never: at no time; not under any condition
None: not any; no part
All: the whole amount; every member
Every: all the individual members; the utmost
Only: nothing more besides; exclusively

It’s interesting to me to look at their definitions. Some of the words in the definitions are absolute words. They’re in the same family. And I don’t know about you but it’s even clearer why these words aren’t to be used in business. Ever!

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